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Our MethodologyThe Inbound Methodology

To reach your target audience and grow your business you need to attract visitors to your website, convert traffic into leads, nurture leads into customers and then turn these customers into brand advocates.

Attract

We help you attract your target audience by creating content campaigns that lay the foundation to lead generation and lead nurturing strategies.

Convert

We convert and qualify website visitors before they reach your inbox so that you spend more time growing your business with qualified (able to buy) leads.

Nurture

We nurture leads who are not ready but are qualified to buy and turn them into those great customers you’ve been searching for.

Delight

We promote the stories of delighted customers who love you to attract new visitors.

Persona Definition (Target Market)

We work with you to define exactly what kind of person you are targeting in order to create content that is specific to what they’re looking for.

Content Strategy and Creation

We create educational content in the form of blogs, whitepapers, ebooks, videos and webinars that are used to educate and convert leads.

Search Engine Optimisation

We optimise your website and content to attract highly targeted visitors via organic search results to drive long-term exponential growth.

Social Media Management

We manage social accounts to expand the reach of content, engage with your audience and listen to exactly what your target audience needs help with.

Pay-per-click Advertising

We run paid advertising campaigns that reach your target audience quickly and drives achieving those short-term growth objectives.

Email Marketing

We deliver targeted and personalised email campaigns that link directly to what stage a lead is in during the buyer's journey.

Marketing Automation

We automate a large portion of your lead nurturing process so that your website can really act as another sales person.

Analysis and Reporting

We analyse and report back on every effort made to measure effectiveness, to modify tactics for better growth and to quantify a return on investment.

Effective Ways to Marketing Your Business

Want some great insights in marketing your business in a digital age?
Have a look at our guide to effectively marketing your business.

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