Digital Insights

Starting a new digital project can feel like learning a new language. At Twinfire, we want every client to feel confident, not confused. Whether you’re developing a new product, improving an existing one, or partnering with us for long-term support,…

Staying current with your PHP version isn’t just about following trends—it’s a smart business decision. PHP 8.4 brings performance enhancements, better security, and modern features that can keep your website running smoothly while protecting your investment. Enhanced Performance for a…

2025 trends towards another year of change, fueled by constant AI improvements and technological advancements. The world of digital marketing, design and content creation has undergone a huge shift as AI has taken over many daily tasks. Marketers have handed…

As eCommerce businesses grow, handling increased order volumes can be challenging. WooCommerce’s new High-Performance Order Storage (HPOS) offers an innovative solution by enhancing store performance and improving how order data is managed. What is HPOS? Previously, WooCommerce stored orders using…

When it comes to choosing the right platform for your eCommerce business, two names often dominate the conversation: WooCommerce and Shopify. Both platforms offer excellent solutions for online selling, but they cater to different needs. Understanding these differences can help…

WordPress is a powerful and popular platform, but its widespread use makes it a prime target for hackers. Whether you're running a personal blog or a business website, securing your WordPress site should be a top priority. Here’s a guide…

Understanding the factors that affect your website's performance and how to monitor them is crucial for providing a seamless user experience. Here's a breakdown of what happens during a typical request to your WordPress site and how you can improve…

Cookie popups can be seen on most South African websites. For good reason. South Africa has a strict policy on how personal data is used, stored and spread. The Protection of Personal Information Act, commonly known as POPIA, is widely…

Black Friday has become part of the South African shopping landscape in the last five or so years. We know it’s coming. We wait in anticipation for the month of deals and sales. Big purchases like appliances, TVs and phones…

Physical brick-and-mortar retail stores still have their space (excuse the pun) worldwide. However, a lot has changed, especially since COVID when people got used to not having to go to public places. An increasing number of people prefer to shop…

These days, we can buy (almost) everything online. But we usually gravitate towards the online stores that we know and trust. And if a new online store pops up when we search for something specific, there are a few things…

When we hear the word “audit”, we usually think about a financial audit – an examination and verification of “the books” or an assessment of financial accounts and records. However, audits can be conducted on all areas of your business…

We can’t specialise in everything. That’s why consultants are so invaluable for businesses. Consultants allow a business to focus on what it knows and does best, whilst they provide helpful information and useful advice on what they know better than…

Have you recently embarked on an app development journey? Have you heard the term progressive web app or PWA mentioned in conversations, but you have no idea what it means? Interestingly, it’s actually not a formal or official name –…

Google Analytics 4 (GA4) has been around since 2020 – the year the world changed! And GA4 is a significant change in the analytics space. Google has been hard at work improving its GA4 platform. So, as of 1 July…

Have you ever visited a website that looked absolutely beautiful, but made you utterly frustrated because navigating (and finding what you needed) was impossible? If a user cannot easily achieve what he/she has come to a website for, well then,…

Are you looking for a quick and cheap one-page website? In 2023? Are you sure? We often get asked if we can do a one-pager, and the answer is yes. But, is it the best solution for you? Is it…

These days, everyone has a side hustle. A popular way to make a bit of extra cash is to sell things online. “What can I sell online?” you ask. Pretty much anything! And the benefits of having an online store…

A learner management system, often shortened to LMS, can be described as a software ​​application or management platform for the administration, documentation, tracking, reporting, automation and delivery of educational courses, training programmes or learning and development programmes. An LMS is…

“Why don’t you just book online?” – a question that has perhaps been posed to you, or that you have asked others. Gone are the days of waiting in long queues to book movie, theatre or event tickets. You no…

You’ve probably heard that going digital is a must if you want to see your business not only grow but simply survive in today’s dynamic environment. Digital transformation – the integration of digital technology in all aspects of your business…

We live in a digital world. Unfortunately, a lot of traditional businesses that refuse to transform are getting left behind. On the other hand, businesses that are embracing all things digital are growing. If your business has stagnated then perhaps…

More often than not, the main reason why a business doesn’t blog is because “there isn’t time”. However, we believe that once a business understands the value of adding strategic, valuable and SEO-driven content to their website then they will…

We’ve found that the hardest thing to get from clients who want to launch a new website is content. Website copy, in particular, is often not given enough attention in order to ensure the website is a success. What will…